Reduction Of Fat, Sugar And Salt
We all know that food habits (dietary behavior) cannot change overnight and it takes a lot of conscious steps to avoid unhealthy dietary behavior. In order to instill confidence among citizens that even a small change in the diet can bring about a positive significant change on their health, FSSAI initiated a nation-wide social media campaign -“Aaj Se Thoda Kam”.

The objective of the campaign is to bring about dietary modifications to reduce the diet-related non-communicable diseases like diabetes, hypertension, heart diseases, etc. It encourages the consumers to gradually decrease the consumption of salt, sugar and fat; and manufacturers to reformulate their products.
Total Fat ≤65 g/day, Trans Fat≤ 2 g/day, Sugar≤ 25 g/day, Salt≤ 5 g/day